Word-of-mouth promotion:
Much communication about the performance of the service generating organizations actually takes place by word-of-mouth information, which is also as word-of-mouth promotion. The word-of-mouth recommendations the hidden sales force make the process of communication effective. The growing sensitivity of the words and experiences of hidden sales force simplify the task of promoting the business. The advertisements, sales promotion measures, the personal selling may of course be effective but the word-of-mouth recommendations are found acceptable in all the conditions by almost all the prospects.
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