Sales promotion:
Marketing activities other than personal selling, advertising and publicity that stimulate customers and dealers effectively, such as display shows, exhibitions, demonstrations and various non-recurrent selling efforts not in the ordinary routine are the sales promotion measures. Sales promotional activities are devices aimed at reaching the consumer at home or in his business establishment. The tools are generally in the form of samples, contest, demonstrations and coupons. Sales promotion directed at consumers may be done with a view to increase the products rate of use among existing customers or to attract new customers to the company’s product.
Tools of sales promotion:
a) Gift
b) Contest
c) Discount and commission
d) Entertainment
e) Travel and tours
f) Additional allowance
g) Fairs and shows
These are some of the tools of sales promotion offered to both, the providers as well as the users. The motives are increasing the selling activities, touching the target, excelling the competition, increasing the market share, clearing the old products to be declared absolute in the near future.
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