Achievement Motivation




Achievement Motivation:

According to the theory of Achievement Motivation an Individuals need for achievement refers to the need for personal accomplishment.

  • It is the drive to excel, to strive for success and to achieve in relation to a set of standards.
  • People with high achievement motive like to take calculated risk and want to win.
  • High achievers are not motivated by money but instead employ money as a method of keeping sure of their achievement.

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