What Are The Features of Market Segmentation?


0

Market Segmentation 1

 

William Stanton defines it as “the process of dividing the total heterogeneous market for a product into several sub markets or segments, each of which tends to be homogeneous in all significant aspects”.

FEATURES OF MARKET SEGMENTATION

1. Heterogeneous market
2. Involves market division .
3. Different bases
4. Continuous process
5. Consumer centric
6. Involves research
7. Time consuming

 

https://www.youtube.com/watch?v=RcRFBVIvJHw

The following two tabs change content below.
We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]

Like it? Share with your friends!

0
BMS Team

We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]

One Comment

Facebook comments:

Ask Us On WhatsApp