What Are The Features of Market Segmentation?


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Market Segmentation 1

 

William Stanton defines it as “the process of dividing the total heterogeneous market for a product into several sub markets or segments, each of which tends to be homogeneous in all significant aspects”.

FEATURES OF MARKET SEGMENTATION

1. Heterogeneous market
2. Involves market division .
3. Different bases
4. Continuous process
5. Consumer centric
6. Involves research
7. Time consuming

 

https://www.youtube.com/watch?v=RcRFBVIvJHw


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