Sales meeting are important for both communication and motivational purposes. They provide occasion for management to stimulate the group to raise its standards as to reasonable and acceptable performance.
Planning Sales Meeting
A C M E E
Deciding the Deciding Methods Executing Evaluation
Specific meeting – short & – speakers -feedback
Meeting aim content participative – seminars – sales meeting
GD – meeting site evaluation form
– time – compare withaims
A) National Sales Meetings:
These Sales Meeting are more of incentive and motivations organized at a Grand National Level. In cause of an announcement of a new product or and technology or may be a new strategic planning, these are easy be made at the common get-together of the executives across the country. the sales staff from different rungs of the market share common platform and may interact to learn about the market.
B) Regional Sales Meeting:
Regional Sales Meetings are organized at the middle level organizational hierarchy of the Organisaiton. For e.g. District or state level. It facilitates discussions on regional level common issue problem & foucs etc. the frequency of organizing such meetings can be high as compared to the national level meetings, as it does not in much expenditure.
C) Local sales meeting:
These meetings are organized at the branch level itself. The basic purpose is to give personal attention to the individual sales staff, solve their problems and motivate them for improved performance. Generally the senior may call his tem daily for such a meeting. It may not be very formal affair and may just be for a few minutes.
D) Traveling sales meeting
The senior maybe interested in updating himself on the performance the Sales Executive. If it is not possible to meet him in person, meeting may be held even while traveling. This method is fast catching up with the intensive use of Mobiles and Internet.
– By telephone
– T home
– By internet/conferencing
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