Times Group


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ABOUT TIMES GROUP

 

Bennett, Coleman & Co. Ltd is India’s largest media house.

The Times Group is a multi-edition, multi-product, multi-media organisation, and has to its credit several leading publications.

LAUNCH

 

The Times group has decided to identify premium unique niche market and introduce the first ever magazine. The magazine will be a premium niche non-fiction entertainment & Lifestyle

POSTIONING

 

As a Lifestyle magazine

People carrying it find status in being readers of it!!

Marketing Mix

PRODUCT

 

Launched        – 14th October 2006

Frequency – Fortnightly

Pages 80-120

Size – 25 * 15 cms

Colourful Glossy Pages

Creative Paper Bags

Education –                 Gurukul

Fashion –                                 Style Mantra

Current Affairs-                      Globe Trotter

About Gizmos-                       Electro wave

About Automobiles-   Road rage

Personal-         Confide In Us

Sports –                                    Sports Reviewer

Health –                                   Dr Cool

Travel India –              Indian Safari

Foods –                                    Palatable palate

PRICE

Cover Price                             Rs. 50

Yearly Subscription                Rs. 1000

3 Yearly Subscription             Rs. 2800

Break Even

PLACE

Launch on the same day in all the four  Metros…

Available at Malls

Airports

Multiplexes (Book Stores)

Five star hotels (Reading Material)

Clubs (Turf Club, The Club etc..)

PROMOTION

Give it free with Times ..i.e. the first 2 issues.

Products will be give free with our magazines (Shampoos, Recipe Books etc.)

Hoardings will be put across the city

Print :

News Papers & Tabloid of Times of India etc

Media :   Zoom and Times Now

Internet:  Our corporate website   www.timeselite.com

Banners and Popup ads on Websites like airline booking etc

Every 14th of October Times Group would have a Party for its Annual Subscribers

PROCESS

Editorials, Archives, Reporters

Courier Service

Feedback from customers and accordingly fulfilling their demands.

Competitions- Winning prizes.

(for eg. Solve this puzzle and win a free trip to Goa.)

PEOPLE

Well Trained and Motivated Salesmen

Editors – Trained and changed often

Helpdesk

Customers

SERVICES FAILURE / RECOVERY

 

Emphatic Helpdesk

CRM Initiatives

Free Subscriptions

STRENGTHS

Unisexual

Covers all subjects of reading choices

People Perspective

Repute of the parent company

With an Indian Touch

WEAKNESSES

Break even point is met late.

Very less % of people fall in the elite class group.

Market is already hyper segmented. ( we are creating 1 more segment)

OPPORTUNITIES

The Niche that has not been explored yet

Rising level of incomes

The improving standard of living of the Indian Middle Class.

Rising consumption levels

THREATS

The established competitors.

Substitutes ( TV, radio, newspapers, Internet)


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