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FYBMS, SYBMS, TYBMS and beyond BMS
MAGAZINE ADVERTISING Magazines can be grouped as weekly, monthly, bi-monthly, etc. they include general interest magazines, trade publications & special interest magazines. Business India, India...
VEHICULAR MEDIA / TRANSPORT MEDIA: One of the most mobile mean of communication to the target audience by advertisers is the vehicular or the...
Advantages of advertisement on outdoor media: Outdoor media with the message put at the right places, can reach most of the production in a...
Disadvantages of advertising through direct response: High cost:- High cost is a major problem. The cost of printing, production & personnel had all increased significantly...
FILM/CINEMA ADVERTISING It is a medium of advertising in which short films or slides on a product are prepared & screened at cinema it all...
Disadvantages of advertisement in newspapers:- Less attention & reading:- Most of the leading newspapers have 60% advertising content. According to the research studies the...
Disadvantages of advertisement on Radio: Only audio no virtual show: It is the biggest limitation of radio that it is only an audio...
Disadvantages of advertising on television: Perishable: The message advertised on TV is perishable & easily forgotten, if the repetitions are not there, which is...
