Outdoor Media

Advertisement

 

Advantages of advertisement on outdoor media:

  1. Outdoor media with the message put at the right places, can reach most of the production in a market with high frequency at very low cost per exposure.
  2. It is the one of the best mediums to be used for the announcement of or the introduction of new products and brand name reinforcement.
  3. Medium like neon signs & sky advertising & make use of attractive colours & lights. These are highly variable & instantly catch attention.
  4. Teaser campaigns can be effective in the outdoor media, for example, the commercial launch of the “Rediff”, “Aquafina”, etc. were very effectively placed in the outdoor media as teaser campaigns.

 

Disadvantages of advertisements on outdoor media:

  1. It can carry very brief message of the advertiser.
  2. Outdoor media has been attached constantly as a visual pollutant which distracts the driver.
  3. The effectiveness of the outdoor media is extremely difficult to evaluate.

Advertisement
The following two tabs change content below.
0 Comments

Leave a reply

Your email address will not be published. Required fields are marked *

*

*

BMS.co.in is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2019 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp
or

Log in with your credentials

or    

Forgot your details?

or

Create Account