What are the Social Factors influencing Consumer Behavior?
Reference group:- Reference groups are the social, economic or the professional groups that have a direct and indirect influence on the person’s attitudes or...
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Explain Nicosia model of Consumer Behavior
Nicosia model: This model tries to explain the behaviour of the buyer by establishing a link between the organization & its prospective consumers....
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What are the Psychological Factors Influencing Consumer Behavior?
Psychological Factors Influencing Consumer Behavior: Psychology can help in understanding how the consumer learnt about a brand and how his memory influences his buying habits....
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Is consumer really the king of the market?
Who gets the risks? The risk are given to the consumer, the unsuspecting consumer and the poor workforce. And who gets the benefits? The benefits...
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Explain The Tools of Consumer Promotion
Consumer Promotion: Price off offers: offering product at lower than the normal price. Quantity off offers: offering more quantity of the same product at...
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What is the meaning of consumer decision making?
The process by which a person required to make a choice from the various alternative options is referred to as decision-making. For example: From...
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What are the decision making models of consumer behavior?
Decision-Making Models: Models which help in understanding the consumer behaviour are: Economic model Psychological model Pavlovian model Sociological model Howard-sheth model Engel-Black well-kollat model...
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What are the personal factors influencing Consumer Behavior?
Personal Factors influencing Consumer Behavior:- A buyers decision also influence by personal characteristics notably the buyers’ age and life cycle stage, occupation, economic circumstance,...
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Explain Psychological model of Consumer Behavior
Psychological model:- Abraham Maslow’s model explains the various needs of a person. The human factor always moves towards satisfying certain basic needs as explained...
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Explain the Engel-Kollat-Blackwell Model of Consumer Behavior
The Engel-Kollat-Blackwell Model: This model consists of five steps or activities which occur over a period of time. They are: Problem recognition Information search...
