- Credibility of the company/firm: People don’t know what kind of materials has been used in the construction of a building or a structure. Credibility of a builder or the company plays an important role in convincing the buyer to buy the house and be sure of the quality of construction work done. A low credibility or image can lead to poor financial performance. A good image is not just built in a day, it takes years of servicing the society through following high standards of work in the process of construction and sale.
- Perceived Image of the property developed: A flat in a so-called “posh” area may cost much more than a one in a “not so posh” area. This factor can also determine the success of failure of a project. A flat is selected on the basis of infrastructure facilities like water availability, transport facilities, nearness to schools, colleges, hospitals, shopping complexes, leisure centers, etc.
- Building Facilities: The builders may offer buildings that have swimming pools, health-clubs, gyms & parks.
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