Reward Customers for their Contribution : Customers are many likely to perform their roles effectively or to participate actively, if they are rewarded for doing so. Rewards are likely in the form of increased control over the delivery process, timesavings, monetary savings, and psychological or physical benefits. For instance, ATM customers who perform banking services for themselves are also rewarded. Through s for themselves are also rewarded. Through s for themselves are also rewarded. Through greater access to their bank, both in terms of locations and times. In health care context, patient who perform their roles effectively are likely to be rewarded wit better health or quicker recovery.
Customer may not realize the benefits or reward of effective participation unless the organizations make the benefits apparent to them. The organization also should recognize that not all customers are motivated by the some types o rewards. Some may value the increased access & timesavings then can gain by performing their service roles effectively. Others may value the monetary savings. Still others may be looking for greater personal control over the service outcome.
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