Recruit Educate & reward Customers.
Once the custom’s role id clearly defined the organizations can think in terms of facilitating that role. In a sense, the customer becomes a “partial employee” of the organization at some level, and strategies fog managing customer behaviors in service production and delivery can mimic to some degree the efforts aimed at service employees suggest that behaviour is determined by role, clarity ability to perform & motivation. Similarly, customer behaviour in service production. & Delivery situation will be facilitated when (1) Customers understand their roles and how they are expected to perform. (2) Customers are able to perform as expected and (3) there are valued rewards for performing
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