Pricing in Consultancy services


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In the consultancy services when we talk about the price mix our emphasis is on fee or commission charged by the consultants or the consultancy organizations for making available to the clients the services as per the promises or agreement. We agree with this view that a decision related to fee or commission plays a significant role. In this context, it is essential that the consultants are aware of the pricing objectives, which may be either price-competitor or non-price-competitor. In the price-competitor objective, the consultancy organisations offer lower price since the pricing decisions are required to be motivational. In the non-price competitor objective, we find stable price for individual services and for multi-service situation, a balance or an optimal point is searched in the high, medium and low price lines.


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