Price Lining Strategy of Consultancy services


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Price Lining Strategy: In this strategy, the consultants and the consultancy organisations charge different fee-structure since the services vary. This is possible in the retail business. As for example, we find different price structure for shirts of different categories. Here it is essential that the consult- ants are in a position to support price differentiation on the basis of service differentiation. The consultants serve in a different way such as they prepare feasibility report, daily project report, technical specification and so on. This strategy helps both the consultants as well as the clients in making cost analysis and revenue forecasting. The adjustment of fee is found difficult and therefore the consultancy organisations may face numerous problems in the long run.


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