1. All questions are compulsory in section I and
  2. Attempt any 3 from section II

Section I

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Q.1) Answer the meaning of the following concepts (any 5)                                                                             (15)

a)      Branding                                  e)   dumping

b)      Export or perish                     f)    commercial invoice

c)       Foreign trade                         g)    market segmentation

d)      Certificate of origin               h)   packaging

Q.2) Analyze the case study and answer the following questions.                                                                 (15)

India has been the home of Ayurveda. But, until the early nineties, people preferred alopathy.The reason behind this preference was the feeling that allopath gives quick relief and also it has a cure for practically everything. During this course, very little was done to market ayurvedic medicines in India. Obviously, the market got restricted.

A Himalaya drug has been a key player in ayurvedic medicines in India. But its product never caught the fancy of Indian customers, mainly due to the lack of information and other marketing deficiencies the company, along with the brand name, did specify that the medicines are “proprietary ayurvedic medicines “. The consumers often overlooked the information and the market remained restricted. also no serious efforts were made to promote to brands.

In order to change the things in his favor to cash-in on the so called “Ayurved fever “ the company changed its strategy . Instead of naming its products independently, the company used a brand name viz. “ayurvedic concepts” and started advertising the same. This immediately caught the fancy of the customers and the market started expanding. One very important aspects stressed by the company7 was that the company has no side effects.

Questions:-

a)      What should the company do to maintain its position in the market?                                         (8)

b)      Suggest any two strategies for a successful  entry into the global market                                   (7)

Section II

Q.III) Exports are necessary for developed and developing nations. Discuss.                                           (10)

Q.IV) Explain the various tariff barriers in international trade.                                                                     (10)

Q.V) explain the steps in new product development process.                                                                      (10)

Q.VI)  a)calculate the minimum F.O.B price in “U”SD” to be quoted by an Indian Exporter on the basis of the following information:-                                                                                                                                     (5)

Ex factory cost                                                                  Rs. 150000

Packing cost                                                                      Rs. 30000

Transport cost                                                                   Rs. 20000

Contribution profit                                                          @10% F.O.B cost

Duty drawback @10% of F.O.B price

Rate of exchange                                                              1 USD = 50Rs.

b)      Write a short note on MNC’s.                                                                                                                  (5)

 

 

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Muthu Konar

a proud BMSite from V.k.krishna menon college, bhandup (E).

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