Promotion Activities
Some of the relevant promotional activities under direct marketing, public relations and advertising are as follows:
| Direct marketing | Public relations | Advertising
|
| Catalogues
Mailings Telemarketing Electronic shopping TV shopping Free samples |
Speeches
Seminars Annual reports Charitable donations Sponsorships Publications Public interest articles in media |
Print and broadcast ads
Packaging Brochures and booklets Posters and leaflets Display signs Audio visual Symbols and logos |
Catalogues:
These are used to inform the customers about the salient features offered and the corresponding prices.Eg. Internet Service Providers Like VSNL, Sify, etc.,
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Mailings:
Dotcom companies to inform the customers about their products and services mostly use these methodsEg. Rediff, Bazee.com, indiatimes
Telemarketing:
The companies to attract customers by providing them information through telephone services use this.Eg: ICICI Direct.com
Electronic Shopping
In India this type of promotion is famous through by some companies like Bazee.com, indiatimes.com. Not many IT companies use these promotion techniques.
Public relations:
All IT companies through before and after the sales follows it.E.g. Infosys, Satyam, etc.,
Websites:
All companies use these, as they are one of the best promotional methods for the IT COMPANIES. Companies use this medium to display their products and services and also any grievances or information about services are taken from customers. E.g. Wipro, Infosys, IBM, etc.
Print media:
Most of the IT companies use less of this method to promote their products. Although advertisements in the local and regional newspapers help reaching the customers more effectively.
Survey:
In HP company, which provides hardware products all over India, surveys 100 regular customers about their experience with products and what modifications they have to make in the products, accordingly changes are to be made.
Seminars:
In HP company, they conduct seminars on a frequent basis. Here they call their corporate customers and tell them about their seminars, provide free traveling expenses and accommodations of the customers are given to them by the company. Seminars are always launched before a new product is launched or any new innovations have to be made in the products or new technology being introduced by the company. Thus the seminars help the company to provide the best of information and updates of their products to the customers.
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