Price Mix of IT Industry


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PRICE MIX OF IT INDUSTRY

Pricing is one of the important aspects amongst the rest of the marketing mix. However pricing is obviously affected by various environmental factors like especially economical.

To elaborate on it pricing in IT is something very much premium. However now a days it is been deeply affected by competition due to which prices are going down for example previously these home personal computers were available at approx Rs. 60000 and now one may get it at 30000 also this is because there was only one company before making it now there has been tremendous competition in it. Like it was only IBM now it is also HP, SUN and so on also the monitors are of different companies example Samsung, Microtech and so on. The next point is that now it is available in assembly pieces also hence it is going cheaper however this is related to hardware.


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