The Characteristics of Retail Training Methods:

Method Characteristics
Lecture Factual, uninterrupted presentation of material; can use professional educator or expert in the field; no active participation by trainees.
Demonstration Good for showing how to use equipment or do a sales presentation; applies relevance of training; active participation by trainees.
Video Animated; good for demonstration; can be used many times; no active participation by trainees.
Programmed instruction Presents information in a structured manner; requires response from trainees; provides performance feedback; adjustable to trainees’ pace; high initial investment.
Conference Useful for supervisory training; conference leader must encourage participation; reinforces training.
Sensitivity training, Extensive interaction; good for supervisors as a tool for understanding employees.
Case study Actual or hypothetical problem presented, including circumstances, pertinent information, and questions; learning by doing; exposure to a wide variety of problems.
Role playing Trainees placed into real-life situations and act out roles.
Behavior modeling Trainees taught to imitate models shown on videotape or in role-playing sessions.


Trainees given a list of tasks or exercises that are presented in a self-paced format.


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