The Characteristics of Retail Training Methods:
| Method | Characteristics |
| Lecture | Factual, uninterrupted presentation of material; can use professional educator or expert in the field; no active participation by trainees. |
| Demonstration | Good for showing how to use equipment or do a sales presentation; applies relevance of training; active participation by trainees. |
| Video | Animated; good for demonstration; can be used many times; no active participation by trainees. |
| Programmed instruction | Presents information in a structured manner; requires response from trainees; provides performance feedback; adjustable to trainees’ pace; high initial investment. |
| Conference | Useful for supervisory training; conference leader must encourage participation; reinforces training. |
| Sensitivity training, | Extensive interaction; good for supervisors as a tool for understanding employees. |
| Case study | Actual or hypothetical problem presented, including circumstances, pertinent information, and questions; learning by doing; exposure to a wide variety of problems. |
| Role playing | Trainees placed into real-life situations and act out roles. |
| Behavior modeling | Trainees taught to imitate models shown on videotape or in role-playing sessions. |
| Competency-based
instruction |
Trainees given a list of tasks or exercises that are presented in a self-paced format. |
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