Service Product (Levels of Products):

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Inputs of

Healthcare

Industry

Core

Product

Expected Service Augmented Product
Hospitals

 

 

 

 

 

 

 

 

 

 

Medical

Software

 

 

 

 

 

 

Medical

Insurance

 

Quality

Treatment

 

 

 

 

 

 

 

 

 

Software

 

 

 

 

 

 

 

Covering

Risk

  • Clearf Facilities,
  • Qualified Staff and
  • Doctors,
  • Quality Health Care reasonable rates
  • Efficient tools for specialized

Operations and Surgeries,

  • Range of Rooms
  • Third Party Services

 

  • Expert Advice,
  • Installation Package/Kit,
  • Prompt Result,
  • Tested and recommended
  • Error Free,
  • User Friendly, Validity Security Privacy.

 

  • Choice Available,
  • Reasonable Rates.
  • Health Education & Training
  • In-house Medical Facility,
  • Hostel Facility
  • Blood Donation Centre,
  • Research & Laboratory,
  • Special Wards for VIPs
  • Visiting Consultant,
  • Internationally recognized doctors.
  • Webcam connectivity,
  • Interconnectivity,
  • Acceptable widely,
  • Doorstep delivery,
  • Intimation on new updates.
 

  • Smart Cards
  • Different Schemes

 

1)      Services Offer and Service Package: Service offer is the element that makes up the total service package. It includes both tangible and intangible components of service. The service package includes all decisions involving the essential concept of the service and the range of service provided. Christian Gronroos describes services package as a bundle of different services tangible and intangible together which form the total product.

2)      Service Delivery System: The service delivery system spells the service that is provided to the customer. It represents interaction between the service provider and the customer and between the customer and the service facility. The service delivery system is a carefully designed blueprint which describes how the services will be rendered to the customer.

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