Functions of Job Letters:
1. Attracting Attention:
Attracting attention of the employer through appropriate stationery, neat typing, proper layout, paragraphing, etc. further, the opening should not be stereotyped.
2. Creating Desire:
Creating desire to engage the applicant by describing required qualifications, interest in the job and environment, and personal favorable circumstance. Because employers prefer those candidates who have the required qualifications, interest and favorable circumstances.
3. Convincing the Employer:
Convincing the employer by giving specific details of qualifications and experience, names of references, and results of aptitude and intelligence tests previously taken. Further, enclosed certificates, recommendation letters from former employers, teachers, etc. and simples of work, e.g. translations, poetry, paintings, etc., may also convince the employer.
4. Stimulating Action:
Stimulating action by making courteous, graceful and confident request for interview that may lead to the ultimate goal of the job letter – the employment.
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