The do’s and don’t of a good press handout

Advertisement
  1. Do use clear, bold, easy- to- read type for printing. Provide for pictures, cartoons, photographs and puzzles or other items of entertainment.
  2. Do avoid monotony. Every issue should be different from the other not only in the substance of articles and features but, if possible, also in type of printing, color and layout.
  3. Do use journalistic language. The headlines should be attractive and eye catching.
  4. Don’t use pompous language and lengthy messages. Do not reproduce long messages and lofty advice from superior officers or outsiders. Summaries what they have to say in simple, lucid, language. Never talk down to the reader.
  5. Do make the organ “theirs”. The employees should feel that the organ represents them their views and is not a mere propaganda agent of the management.
  6. Do use humor. The tone of the writing should be friendly and, were possible, humorous. It should never be “preachy” as most people resent such an attitude. Avoid sarcasm or downright ridicule of anyone connected with the organization. 
Advertisement
The following two tabs change content below.
We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]
49 Comments

Leave a reply

BMS.co.in is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp
or

Log in with your credentials

or    

Forgot your details?

or

Create Account