Do’s and don’ts of a good press handout


0

The do’s and don’t of a good press handout

Advertisement
  1. Do use clear, bold, easy- to- read type for printing. Provide for pictures, cartoons, photographs and puzzles or other items of entertainment.
  2. Do avoid monotony. Every issue should be different from the other not only in the substance of articles and features but, if possible, also in type of printing, color and layout.
  3. Do use journalistic language. The headlines should be attractive and eye catching.
  4. Don’t use pompous language and lengthy messages. Do not reproduce long messages and lofty advice from superior officers or outsiders. Summaries what they have to say in simple, lucid, language. Never talk down to the reader.
  5. Do make the organ “theirs”. The employees should feel that the organ represents them their views and is not a mere propaganda agent of the management.
  6. Do use humor. The tone of the writing should be friendly and, were possible, humorous. It should never be “preachy” as most people resent such an attitude. Avoid sarcasm or downright ridicule of anyone connected with the organization. 
Advertisement
The following two tabs change content below.
We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to contact@bms.co.in.

Like it? Share with your friends!

0
BMS Team

We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to contact@bms.co.in.

49 Comments

Ask Us On WhatsApp
Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube, Vimeo or Vine Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format