• A franchise provides franchisees with a certain level of independence where they can operate their business.
  • A franchise provides an established product or service which already enjoys widespread brand-name recognition. This gives the franchisee the benefits of customer awareness which would ordinarily take years to establish.
  • A franchise increases the chances of business success because of association with proven products and methods.
  • Franchises may offer consumers the attraction of ‘a certain level of quality and consistency because it is mandated by the franchise agreement.
  • Franchises offer important pre-opening support:
    • site selection
    • design and construction
    • financing (in some cases)
    • training
    • grand-opening program
  • Franchises offer ongoing support:
    • training
    • national and regional advertising
    • operating procedures and operational assistance
    • ongoing supervision and management support
    • increased spending power and access to bulk purchasing (in some cases)
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  1. 2 months ago

    Thank you.

    Youseful blog. Good post.

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