Advantages:
- A franchise provides franchisees with a certain level of independence where they can operate their business.
- A franchise provides an established product or service which already enjoys widespread brand-name recognition. This gives the franchisee the benefits of customer awareness which would ordinarily take years to establish.
- A franchise increases the chances of business success because of association with proven products and methods.
- Franchises may offer consumers the attraction of ‘a certain level of quality and consistency because it is mandated by the franchise agreement.
- Franchises offer important pre-opening support:
- site selection
- design and construction
- financing (in some cases)
- training
- grand-opening program
- Franchises offer ongoing support:
- training
- national and regional advertising
- operating procedures and operational assistance
- ongoing supervision and management support
- increased spending power and access to bulk purchasing (in some cases)
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