A travel and tourism company listens to the customers and evolves/develops the travel/tour package and it communicates the attractiveness and the utility of that very tour package directly to the customers. The company makes promises to the customers.
The company in the Tourism Sector can be the Central Government, the State Tourism Corporations, Tour Operators such as SOTC, ITDC, etc. the company carries out ‘External Marketing’ as well as ‘Internal Marketing.’
External Marketing: It makes promises to the customers, for e.g. the Malaysian government’s advertisement “Malaysia, Truly Asia” that promises a veritable cultural paradise to the customer.
Internal Marketing: The Company enables the providers to fulfill the promises made by it to the customers. For example, the Malaysian Government maintains the local transportation within the country, maintains the tourist spots such as KL Towers, etc.
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