What are the Psychological Factors Influencing Consumer Behavior?


Psychological Factors Influencing Consumer Behavior

Psychological Factors Influencing Consumer Behavior:

Psychology can help in understanding how the consumer learnt about a brand and how his memory influences his buying habits.


Motivation is the driving force, which moves the person to act, to move, to obtain goal or an objective.


Perception is a process through which a consumer’s mind receives, organizes, & interprets physical stimuli. It is influenced by various factors such as colour, size & brand.


Learning describes changes in an individual behaviour arising from experience. Almost everything one dose or thinks is learned.

Belief & attitudes:

A belief is a descriptive through that a person holds about something. These beliefs may be based on knowledge, opinion or faith. They may or may not carry emotional change. An attitude describes a person’s enduring favorable or unfavorable cognitive evaluations, emotional feelings, attitude in an emotionalized towards some object or idea.


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