Advantages of Joint Ventures:-
- Safest & easiest method of international trade. Investment risks are divided.
- Returns in profit form are higher than licensing.
- From commercial point of view it gives control over manufacturing and marketing operation. Access to new markets can be obtained through well-set local distribution system.
- Foreign investor can benefit from local goodwill and contacts.
- Local partners can have access to technical know how, managerial skills and foreign exchange.