Direct Response



Advantage of advertisement through direct response:-

  • Special one to one communication:-

It has the ability to target even the most narrowly defined audience.


  • Instant feedback:

Instant feedback & reaction to a particular advertising message can be taken through the medium like telemarketing, coupons etc.


  • Easy evaluation:

Advertising effectiveness becomes easier to be evaluated in direct response advertising by establishing a direct proportion between the amount spent on advertising & no. of inquiries generated or or the sales figure.


  • More persuasion:

The potential customer can be convinced for sale more effectively & personally in case of telemarketing.


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