Section I

Advertisement

1) Give a brief account of the following: (15 marks)

a) E-commerce

b) The Five M’s of Marketing

c) Communication Model (Diagram)

d) Bursting strategy

e) USP

2) Star Private Ltd. have decided to enter the mosquito repellent market. They are to introduce a product with new technology and will not require any coils, smoke or any liquid. It will be in a form of battery to be plugged in. It will cover a wide area. Your agency has been appointed to handle the Advertising Campaign:

a) How will you position the product? (8 marks)

b) What will be your media strategy? (7 marks)

Section II

3) What is the role of the various family members in influencing consumer behavior? (10 marks)

OR

How does a company decide on the advertising budget? (10 marks)

4) What are the different media scheduling strategies available to the media manager? (10 marks)

5) Explain the factors that determine brand equity. (10 marks)

6) Write short notes on any two:

a) Importance of public relations

b) Relationship marketing

c) Diffusion process

d) Trade promotional tools

Advertisement
The following two tabs change content below.
We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]
0 Comments

Leave a reply

Your email address will not be published. Required fields are marked *

*

*

BMS.co.in is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp
or

Log in with your credentials

or    

Forgot your details?

or

Create Account