Note:

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1.      Attempt both the sections on same answer sheet
2.      All the questions are compulsory in Section I and attempt any three questions from Section II
3.      Figures to indicate right will give you full Marks

SECTION I

Q1. Concepts                                                                                                                                                 15

  1. Consumer Behavior
  2. Decision Making
  3. Motivation
  4. Break even Method of Budgeting
  5. Publicity

 

 

SECTION – II – MARKS – 30 (Any three)  
Q3. Explain the different buying behavior of consumer

10

Q4. Explain Maslow’s hierarchy of needs

10

Q5. Explain 5 M’s of Advertising

10

Q6.Short Notes

10

a)      Diffusion Process

b)      10 golden rules of integration

c)      Define Ad agency & functions of each department

 

————————————

NIDHI ACADEMY (TM)
Right Path to Success
Ideal For (BMS, BCBI, BAF, BFM & MCOM)
9970347890 / 02513232739

 

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