Service Marketing Mix


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In order for your business to sell its products and services as successfully as possible, you need to look at what products you are selling in detail to ensure they will be attractive and needed; the price to ensure it is not too cheap or too expensive; where you are best distributing your product; and finally, how you can create interest and awareness for your products.  All these elements need to be targeted at the right people at the right time.   In order for your business to tackle this correctly, you need to get the right type of mix (marketing mix), the mix should include four main elements: Product, Price, Place and Promotion, by examining each and carefully and adapting them to your customer’s needs, you will continue to produce and needed products and services

1) Product element

2) Price and other user costs

3) Place , cyberspace and Time

4) Promotion and education

5) People

6) Physical evidence

7) Process

8) Productivity and quality

 

 


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