Sample prelim paper for Nov 2016 TYBMS exams- Ecommerce and Digital marketing


ECOM and Digital Marketing.

Answer all questions. Each question carries 15 marks. Attempt any 2sub questions from Q 1-4.

Q 1. A. What are the features of  Ecommerce and how is it different from sales

Q 1. B. What are the factors responsible for development of E commerce in India

Q 1 c What are the latest trends on E commerce and M commerce in India


Q 2. A. Elaborate the Brick and Click model

Q 2. B.  What are the areas of implementation on EDI and what are the benefits of EDI

Q 2 c What is advantages and disadvantages of E Procurement


Q 3. A. Critically evaluate the major modes of E Payment

Q 3. B. What are the major issues relating to the privacy and security in E Commerce

Q 3 c What is payment gateway. What are the advantages of Payment gateways


Q4. A.  What is the role of social media in digital marketing

Q 4. B. Explain the various activities of digital marketing and highlight the advantages of the same

Q 4 c Explain the advantages and disadvantages of online advertising

Q5. Radhika has recently ventured in to manufacturing of herbal face creams and other similar cosmetic products. She believes that what she offers are generally not offered by the leading brands around. However she does not have enough investment to start. So she decides on the online approach. Help here with the following

  1. Steps to set up online business
  2. Website development
  3. Online distribution and channel management and biling

Source:- Vipin Saboo Tutorials

For any further clarifications, please contact Prof Vipin Saboo on 9820779873


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Education Qualification: BMS- N M College (University Rank Holder) PGDBM- Sydenham College M Com- College topper Mr Vipin Saboo has been associated with the following institutes as a visiting faculty Lords college, Malad Patkar College, Goregoan Saraf college, Malad Dalmia college, Malad St Andrews College, Bandra Wilson College, Grant Road Thakur college, Kandivili L N College, Kandivili N K College, Malad Dhanukar College, Vile Parle St Xaviers College, Marine Lines Shroff College, Kandivili KES College, Khar Mr.Vipin Saboo also has more than 5 years of industry expertise with corporate like CRISIL, Motilal Oswal Investment Banking and Yes Bank. Mr. Saboo has also published a text book on Logistics and Supply Chain Management for TYBMS Students.


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