Sales Promotion: This component of promotion bears the efficacy of touching the target with the help of incentives offered to the middlemen and the clients or consumers. It is a temporary incentive with a certain motive found instrumental in promoting the consultancy business. We need to mention that in the consultancy business the middlemen are also used to offer the services to the clients. The leading consultancy organisations have branch and site offices where a number of personnel are found engaged in offering the services to the clients. The services are offered directly to the users when we find an individual acting as a consultant. The marketing professionals are supposed to take decisions related to incentives to be offered to the middlemen as well as to the users. The branch personnel, site-personnel play an incremental role in selling the consultancy services. We go through incentive measures to be offered to both.
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