Publicity: We find publicity instrumental in activating the process of persuasion for which the advertisers are not supposed to pay anything. The public relations activities are found important while publicising. Like other organizations even the consultancy organisations are required to use this component of promotion. The ultimate object of publicity is to transmit to the masses the news and information related to the effectiveness of the appeal. In the consultancy services, the publicity measures are required to be innovated. This requires support of academics and professionals in the field of creating creative literature and getting them published in the important newspapers, magazines and journals preferred by the target clients. The publicity measures simplify the task of consultative sales people, as the creative literature would be instrumental in raising the effectiveness. The services to be offered by a consultancy organization would be published in a reputed media having wider circulation. The technical, medical, legal’s management journal, and the important newspapers and magazines preferred by the prospects require due attention of marketing professionals.
9 Comments