Sales Promotion in Banking sector: Sales promotions are basically giving the customers some additional benefits maybe at times just some small gifts in order to promote the schemes. The more innovative the sales promotions the more positive are the results. Some of the most popular sales promotions techniques are gifts. Contests, fairs and shows. Discounts and commission, entertainment and traveling plans for bankers, additional allowance, low interest financing etc. it is very important that the sales promotions benefits are designed in such a manner that they are better than those of the competitors.
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