Role of Sales promotion in Airline Industry
The sales promotion measures are meant for both the related sources channelising and using the business, such as the travel agents, tour operators and all of them who process the services and the passengers and business houses who use the services.
The travel agents contribute a lot to the promotion of airlines business and therefore the need to think of them in their favour on their priority basis. In addition the tour operators, the frontline staff also must be given priority. Hence they should be offer some incentives this will motivate them to promote the product. The user also deserves incentives.
The incentives may be in the form of concessional services, a small gift etc.
E.g. EMIs, which allows customers to pay in installments.
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