Publicity/public relations:


All the organizations need to develop and strengthen the public relation activities to promote their business. This component of promotion is found effective though the organization don’t make any payment for publicity. The most important thing in the context of public relations is the instrumentality of executives in projecting a positive image of the services offered. They should have the potentials to throw a positive imprint on the prospects. It is also significant that they know the art of developing rapport with the media people.

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