In marketing product refers to the totality of the offering.
In Construction industry the total product includes services offered by the contractor in the support of the core product i.e. physical product.
For the construction industry products are :
Physical: houses, public and commercial facilities infrastructure & building products.
Service: expertise consultancy & design
Persons and reputation: eg hafeez contractor
Ideas and proposals: urban regeneration, regional development and competitions
Essentials: water gas electricity telecommunication, transport facilities
Highly desirable: schools, hospitals, shopping complexes, leisure centers
Desirables: environmentally secure, adaptable.
Product offerings can be explained through the total product concept which consists of core product, formal product and augmented product.
In the Housing industry:
The core product consists of : permanent accommodation / living space. The format product consists of : locations, utilities, electricity, brand name, availability of schools and hospitals nearby.
The augmented product consists of : security available clean environment, amenities.
4 Comments