|
What customer perceive about value |
Service offered accordingly |
|
Value is low price |
Could be offered on weekends Health spas in off season Differentiated as incentives Free consultation by dentist/doctors |
|
Value is everything I want in service |
Prestige pricing-health club Bombay hospitals of Arabs (value is high quality) |
|
Value is the quality I get for the price I pay |
Market segmentation pricing based on affordability to pay, value is affordable quality |
|
Value is all that I get for what I give |
Value is getting excellent treatment in shortest possible time e.g. treatment in Bombay hospital, Breach Candy, Jaslok. |
Perceived value is the customers overall assessment of the utility of a service based on perception of what is received and what is given.
14 Comments