Penetration pricing strategy: The penetration strategy focuses on break-even point. Here the fee structure is found a bit higher than the average. Here the
motto is to create trial, rapid acceptance and high volume of services for the consultants. In this strategy, the consultants and the consultancy organisations are required to increase the fee sooner or later which may act as a demotivational tool and the clients may be discouraged. Here it is pertinent that the consultants show their excellence by justifying a change and this focuses our attention on modifying or improving the services so that the clients don’t develop a negative attitude.
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