The leisure traveler-He could either be a foreigner or a domestic traveller. Usually leisure travellers are part of a package run by a tour operator. The margins offered by leisure travellers tend to be lower because of two reasons. Firstly, they seek higher discounts (about 25%) and also provide less F&B revenues as they usually eat out. The leisure travellers (especially the domestic vacationers) generally stay in budget hotels rather than in 5 star hotels. The business offered by this segment is highly seasonal and tends to peak in the September to March period.
One Comment