Leader Pricing Strategy: This pricing strategy helps in building volume and introducing as many clients as possible. It involves substantial reduction in price charged for goods or services having frequent demand. Here the objective is to market additional services as full price, especially to the clients responding favourably to the leader priced services. In this strategy the clients
prefer to purchase exclusively the leader service. A number of clients like to negotiate which raises the possibility of shifting to other competitors. A dangerous stage like price war is expected which is not suitable to the development of an organization. A stage like price war is to jeopardize everything.
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