Irates Complanier: –
These consumers are more likely to engage in the negative word of mouth to the friends and relatives to switch provider than the others. They are about average in their propensity to complain to the provider. They are unlikely to complain to third parties. These folks tend to feel somewhat alienated from the marketplace. They are less likely to give the service provider a second chance and instead will switch to a competitor, spreading the word to friend and relatives along the way.
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