International Marketing Sample Question Paper 1


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q paper 6

Duration – 2 hours

Total marks – 60

1) All questions in Section I are compulsory.

2) Answer any 3 questions from Section II

3) Figures on the right indicate full marks.

 

Section I 

Q. 1) Write the following concepts – 10 marks

a) Mercantalism

b) Mergers and acquisitions

c) Low income countries

d) NAFTA

e)  SAARC

Q. 2) Solve the case study – 20 marks

Ranbaxy is the first Indian MNC in Pharmaceutical industry and 9th largest genetics manufacturer in the world. Ranbaxy wants to become a $ 5 billion company in future. What type of marketing and strategic strategies will be adopted by Ranbaxy to achieve its desired goals.

 

Section II

Q. 3) Define globalisation and explain the meaning and features of globalisation. – 10 marks

Q. 4) Explain the implication of WTO agreement to Indian economy. – 10 marks

Q. 5) Describe in detail the Project study (about a country) undertaken by you. – 10 marks

Q. 6) Short notes on any 2 (10 marks)

a) European Union

b) GATT

c) International Regulatory Environment

 

 


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