April 2003


N.B.: (1) Section I is compulsory.

(2) Attempt any three questions from question no. 3 to 8

(3) Figures to the right indicate full marks for the question.

(4) Illustrate your answers by examples, diagrams, charts, figures wherever necessary.


Section I

(1)    Define the following concepts/terms in your own words: (Attempt any Five)- (10)

(a)    Indian Management Thought

(b)   Indian Cultural Heritage

(c)    Indian Concept of Learning

(d)   Self Control

(e)   Concept of Mind Stilling

(f)     Doctrine of Nishkama Karma

(g)    Swadharma

(h)   Ecological balance

(i)      Concept of SRT Gunas

(j)     Concept of Meditation (Dhyana)


(2)    Case Study:

Read the following case carefully and stating your assumptions clearly, answer the questions below:

Mr. Sharadchandra Tiwari owns a bookshop for the last over fifty years. He deals in a varied range of printed as well as non-print sources such as books, magazines, periodicals, CDs, cassettes etc. on a wide range of subjects. He has a set of loyal bonafide customers, which include individuals, Institutions, corporate etc. Mr. Tiwari’s genuine “one-to-one” customer care is well known through the various customer-friendly schemes he’s been adopting.

One of the more popular schemes is the “Dial-a-book” service (D-a-b), where a toll-free number is available all day long for anyone who wants to source any material from any where in the world. They have been known to successfully obtain books, periodicals etc. from the remotest place at the earliest. And most importantly, they charge nothing extra at all-only the landed price of the book in terms of current dollar exchange rate.

In the guise of “value-added service” proposing to be implemented by his 26 year old dynamic MBA-educated son, Mr. Hemachandra Tiwari, they are contemplating a 5% service charge for customers availing of the D-a-b service, from 1st May 2003. To that effect they shoot off letters to all their customers. The reaction from the customers is mixed, varying from “shock” to “justified acceptance” “of the fact” that nothing comes free”. Some avid customers approach Mr. Sharadchandra Tiwari and tender an appeal to relook into the proposal and not go ahead with it. They also provide him with facts and figures mentioning how his well-earned goodwill may erode. His philanthropic image will also be at stake. He may lose good customers.


(a)    Do you feel Hemchandra Tiwari is doing the “right thing”? State your reasons from the perspective of Indian Management Thought. (5)

(b)   How do you think Mr. Sharadchandra Tiwari would respond to the appeal made by his customers? (5)

(c)    Do you see a conflict situation? Propose a solution (5)

(d)   Analyse the “Duty Vs Right” aspect of the D-a-b scheme from both sides; Mr Tiwari’s as well as from the customers. (5)

Section II

(3)    Explain how inner peace contributes to the performance of an Indian manager in a stressful corporate life. (10)

(4)    Analyse the concept of Motivation in the Indian context and compare it with the Western concept (10)

(5)    How can organizational productivity be increased by value-driven Indian Management? (10)

(6)    “Values in Indian ethos are evolved from deepest truths of Man, Life and Nature”. Do you agree with this statement? Comment. (10)

(7)    “Organization, Society and Nature are living entities having collective consciousness, heart and mind”. Comment on this statement. (10)

(8)    Write in brief: (any two) (10)

(a)    Leadership style of family managed Indian Business

(b)   Mind management by practice of Yoga

(c)    Sustainable development through IMTP.

(d)   Self actualization v/s Self-Realization

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