Horizontal Price Fixing: It involves agreements between retailers that are in direct comparison with one another to have the same prices. Horizontal pricing is always illegal since it suppresses competition and often raises the cost to the customer. There is a possibility that if any two retailers join hands and reduce their prices, the third retailer in the same locality may lose sales.
Latest posts by MT UVA BMS (see all)
- International Finance Important Question Bank – MT UVA BMS - May 5, 2014
- Special Studies in Finance Chapter-wise Important Sums for practice - November 25, 2013
- Operations Research Important Questions 2013 – MT UVA BMS - April 22, 2013
2 Comments