Horizontal Price Fixing


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Horizontal Price Fixing: It involves agreements between retailers that are in direct comparison with one another to have the same prices. Horizontal pricing is always illegal since it suppresses competition and often raises the cost to the customer. There is a possibility that if any two retailers join hands and reduce their prices, the third retailer in the same locality may lose sales.

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MT UVA- University, Vocational and Affiliated Education for BMS

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MT UVA BMS

MT UVA- University, Vocational and Affiliated Education for BMS

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