High-Low Pricing : In high-low pricing, retailers offer Prices that are sometimes above their competitor’s EDLP, but they use advertisements to promote frequent sales. A sale is organized at the end of the season to serve basically two purposes. One, goods that have not managed to get sold is disposed off. Second the sale provides an opportunity for different target segment to visit the store. High low pricing is used by stores like Lifestyle.
Latest posts by MT UVA BMS (see all)
- International Finance Important Question Bank – MT UVA BMS - May 5, 2014
- Special Studies in Finance Chapter-wise Important Sums for practice - November 25, 2013
- Operations Research Important Questions 2013 – MT UVA BMS - April 22, 2013