Elements of Press Release
Headline – used to grab the attention of journalists and briefly summarize the news.
Dateline – contains the release date and usually the originating city of the press release.
Introduction – first paragraph in a press release, that generally gives a brief idea of the matter
Body – further explanation, statistics, background, or other details relevant to the news.
Boilerplate – generally a short “about” section, providing independent background on the issuing company, organization, or individual
Media Contact Information – name, phone number, email address, mailing address, or other contact information for the PR or other media relations contact person.
Style
- No underline or emphasizing
- No Exclamation
- Do not start a sentence with a number
- Keep track on spelling and grammar
Layout
- Letter head – not to be published on newspaper
- Date
- Headline
- Background details
- Customer benefits
- Contact person’s detail
- Attachments / Enclosures
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