Consumerism in India: The new wave

Growing consumerism would be a key driver for organized retail in India. Several Demographic trends are favorable for the growth of organized trade.

• Rapid income growth: Consumers have greater ability to spend.
• Increasing Urbanization : Larger urban population which values convenience coupled with higher propensity of the urban consumer to spend
• Growing young population : Growth of post liberalization maturing population with the willingness to spend (attitude)
• Tendency to spend now v/s save earlier. Consumers willing to borrow for current consumption