Consumer Promotion In Service Marketing


1)         Sampling is less frequently used compared to Goods (Sampling gives consumer a free trial – though now becoming popular)

2)         Gift premiums are frequently used to give an element of tangibility

3)         Price/quantity promotions can be used to get long term commitments from consumer (frequent flyer programme or group booking in Hotels)

4)         Use of coupons are less frequent (coupon with straight price cut OR discount or fees waiver for one or more purchases with original purchase OR Discounts on augmented products – like a free wax polish with car wash)

5)         Future discounts are less frequent

6)         Prize promotions are frequently used (prize for mobile bank use etc)

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