Company Analysis of Cadbury India Ltd.

Cadbury India Ltd.- An Overview

Mission – “Cadbury in every pocket”

Subsidiary of Cadbury Schweppes

Market Leader in Chocolate segment

Chocolate consumption in India – 160 gms,

Advanced countries 8-10 kgs.

History of Company

1948 – Incorporated

1967 – Five Star and Gems

1977 – Change of name

1984 – Launching of Dairy milk

1987 – Launched Enriche Brand

1995 – Perk, 1998 – Picnic

2001 – Buyback of Shares

BCG MATRIX

RECENT DEVELOPMENTS

3.1.2003 Cadbury has introduced Cadbury Heroes

Nestle has picked up 6 % of Cadbury’s share over 2 years

Trading in securities of Cadbury has been suspended w.e.f 10.12.2002 since the  public shareholding has fallen below 10 %

Cadbury to make a final offer to acquire balance 10 % stake for Rs 500 per share.

Cadbury’s unit will be global outsourcing base for parent

Cadbury has bought Pfizer’s confectionary category to set up a base in the oral care category.

Cadbury India Ltd has reported a net profit of Rs 216.20 million for the period June 17, 2002 October 06, 2002 as compared to Rs 182.50 million . Net Sales has increased from Rs 1964.10 million to Rs 2179.40 million.