PRELIM-II/BECG/05/10/2014

Advertisement

   2 ½ Hours                                          Ganesha Classes                              Total Marks:75

 

N.B.:      1)      Q.1. to Q.4. having internal option.

         2)   All Questions are compulsory

         3)   Write new questions on new Page, continue sub-question from same page.

 

 

 

Q.1.  a)   Define Ethics? How it differ from law?                                                                              (08)

  1. b) Write a Short notes on – Normative Ethics.                                                                        (07)

 

OR

 

Q.1.  p)   Explain the measures to improve Ethical Conduct of Business.                                        (08)

  1. q) Discuss the Ethical Principles in Employment?                                                                   (07)

 

 

Q.2.  a)   Explain the Mechanism of Corporate Governance.                                                             (08)

  1. b) Discuss the Narayan Murthy Committee Report.                                                                (07)

 

OR

 

Q.2.  p)   Write a Short note on Audit Committee                                                                             (08)

  1. q) Elaborate the disclosure for the listing agreement as per clause 49.                                    (07)

 

 

 

Q.3. a)   Define CSR? Explain the scope and Model of CSR.                                                          (08)

  1. b) Explain the rights of shareholders.                                                                                      (07)

 

OR

 

Q.3.  a)  Mention the surveys done by different research organisation in regard to CSR Initiative (08)

  1. b)   Briefly explain the process model for managing corporate responsibility.             (07)

 

Q.4.  a)   What is The Bottom Line (TBL) Discuss briefly?                                                               (08)

  1. b) Write  in details Contemporary Social Issues?                                                                    (07)

 

OR

 

Q.4.  a)   Define CSR Initiative? Explain the Benefit and Drawback of CSR Initiative?                 (08)

  1. b) Mention the areas to look into for Employee Safety.                                                          (07)

 

Q.5. Case Study

Mr. Vir Sinha, M.D. Natural Beverages Ltd., Was looking at the “AD Punch line” created by his product manager Jatin Shah. He was taken aback by the claim that their new product “NATU-RAS” energy drink is “The best fitness plan for your health real fruit and no sugar”.

Jatin Shah, the product manager, was little uneasy when asked by his M.D. as to how we can claim “Best health plan drink” when they know that there are preservatives and permissive food colours. Jatin defended by saying that all shampoo and hair oil advertisements also make similar hyper claims as a mode of communicating superiority of their respective brands.

  1. Discuss how in this case the question of ethics in advertising has been linked to persuasive product communication for ‘NATU-RAS’                                     (08)
  2. What ethical advice you will give to Mr. Vir Sinha to develop a persuasive advertisement, without compromising on the ethical aspects of advertising.                                                             (07)

.

oo0oo

 

oo

Advertisement
The following two tabs change content below.
We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]
0 Comments
  1. vagragenericaar.org 1 month ago

    Thank you.

    Youseful blog. Good post.

Leave a reply

Your email address will not be published. Required fields are marked *

*

*

BMS.co.in is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp
or

Log in with your credentials

or    

Forgot your details?

or

Create Account